Punctuate is a new software solution that enables precise scheduling and automatic placement of advertising and promotional content for digital signage networks allowing operators to target messaging to specific consumers. Punctuate provides total inventory control across single networks, multiple networks and for each individual sign, enabling operators to create profitable, scalable digital signage networks.

Make Your Mark
Delivering a product message at the point of purchase — as the purchasing decision is being made — is a key goal of consumeroriented businesses. Static signs and banners fill the basic need, but they are expensive to print and inflexible when it comes to delivering targeted messages to various types of consumers.

Enter digital signage — a tool to capture an audience’s attention and place the product message close to the point of action. But even this dynamic tool cannot guarantee that you deliver the right message to the right audience every time. The ability to place content based on specific sign attributes such as location and time of day is key to unlocking the value of a flexible, multipoint digital signage network.

Unlock Your Network Value
Developed specifically for the digital signage industry, Punctuate™ is a leading-edge software application that manages the scheduling and placement of advertising and promotional content to multipoint digital signage networks. Revenue tracking, billing, automatic ad pricing and approvals for sales campaigns are among the sales-oriented user benefits for data management. Other network management-driven benefits include targeted content scheduling, robust content storage and inventory accounting.

A flexible, business management solution, Punctuate allows network operators to target detailed messages to specific signs that match the surrounding environment. Operators can manage and deliver advertising and promotional content based on location, time and userdefined attributes of each display.

For example, a hotel with a digital signage network might tag some of its screens with location attributes, such as lobby, gym, bar or pool. Hotel restaurant screens might be tagged with qualitative attributes, such as organic, quick service or dinner only. During the scheduling process, content targeted to health-conscious audiences could then be sent to signs in the gym and organic restaurants, while an advertisement for a new movie could be sent to signs at the hotel pool and in quick-service restaurants that attract sizable teen audiences.

Punctuate enables you to leverage your signs to build your business and operate profitable digital signage networks. Scalable and Web-based, the solution allows remote operation of multiple, complex networks from any location. Punctuate also integrates seamlessly with Harris® InfoCaster™ playout systems to create a complete, high-quality digital signage solution that enables operators to enhance revenue and build their brand.”

Advanced Business Management
For network operators, it’s critical to have access to advanced software tools to fully leverage growing business opportunities. Punctuate provides the cornerstone for developing efficient digital signage networks. This scalable and robust application provides: